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Make your Apps More Personal and Contextual or Risk Losing Customers

Awaken those one-dimensional, client/server applications to all the sensors found on mobile devices that make them richly personal.

The desktop apps of the 90s could really only sense mouse clicks. While they could communicate over dial-up modems, those apps were unable to discern the world around them until smartphones arrived and became the most personal computing platform ever. Sensors helped make smartphones disruptive and they will do the same for all the apps you’re migrating:

  • Barometer: Apps can detect elevation or changing weather conditions
  • Camera: Apps can take photos, videos, scan 2D/3D barcodes and authenticate via facial recognition
  • Microphone: Apps can respond to commands via Apple Siri, Microsoft Cortana, or Google Now
  • Accelerometer: Apps can measure steps, switch from portrait to landscape, respond to device position, and control in-app, game or drone behavior
  • Magnetometer/Compass: Apps know direction
  • Gyroscope: Apps can detect movement
  • GPS: Apps know where you are and how to get you where you’re going with maps
  • Proximity: Apps change behavior when your phone is close to something
  • Bluetooth: Apps can pair with other devices, stream audio and respond to beacons
  • Wireless radios: Apps can connect to anything
  • Fingerprint scanner: Apps can authenticate users biometrically and authorize purchases

Improve user experience by taking advantage of sensors that help employees and customers complete tasks more quickly. What is your company doing to enrich its mobile apps?

Learn how to digitally transform your company in my newest book, “Mobile Strategies for Business: 50 Actionable Insights to Digitally Transform your Business.”

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Click to purchase a copy of my book today and start transforming your business!

Sharing my knowledge and helping others never stops, so connect with me on my blog at http://robtiffany.com , follow me on Twitter at https://twitter.com/RobTiffany and on LinkedIn at https://www.linkedin.com/in/robtiffany

Rob is a writer, teacher, speaker, world traveller and undersea explorer. He's also a thought leader in the areas of enterprise mobility and the Internet of Things.

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