Big Four Value Props

I’ve got four generic value props that span products and services in #business.

  • Makes you more money
  • Saves you money
  • Reduces risk
  • Improves customer experience

Everything else is just conversation.

My Big Four Product + Service Value Props
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Rob Tiffany

Rob is a writer, teacher, speaker, world traveller and undersea explorer. He's also a thought leader in the areas of enterprise mobility and the Internet of Things.

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