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Mobile WebViews Close the Performance Gap with Native Apps

New WebViews with the same performance as #mobile browsers mean #web skills are finally viable for building fast, cross-platform hybrid #apps.

Back in 2012, Mark Zuckerberg admitted Facebook’s mobile strategy relied too much on HTML5 rather than native apps. While it was a great way to target multiple platforms from a single codebase, Facebook’s hybrid app suffered from poor performance. They used a WebView which is a web browser encapsulated in a software component that can be added to a native app. This allows HTML, JavaScript and CSS to run inside a native app container with access to platform APIs that browser-based apps don’t get, like the camera or push notifications. The problem was these WebViews didn’t share all the features or performance of the full web browsers.

Today, iOS 8+ includes a WKWebView API with access to the Nitro JavaScript JIT compiler and rendering performance equivalent to the Apple Safari browser. The Chromium WebView introduced in Android 4.4 KitKat takes advantage of the Google Chrome V8 JavaScript engine for dramatic gains. On Windows 10, the WebView based on the Edge browser is the ticket. All these WebView controls offer enhanced HTML5 and CSS3 feature support and significantly better performance to close the gap with native apps. If your corporate designers and developers have web skills, consider using Apache Cordova/PhoneGap or Kaonsoft to rapidly target multiple mobile platforms with a single codebase.

Reduce development expenses by building apps for all mobile platforms with a single codebase by a smaller development team using widely-available web skills that gets your apps to market more quickly and pervasively. Does your company have a hybrid web app strategy to reach more customers faster?

Learn how to digitally transform your company in my newest book, “Mobile Strategies for Business: 50 Actionable Insights to Digitally Transform your Business.”

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Click here to purchase a copy of my book today and start transforming your business!

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