Learn about Rob

Rob Tiffany is a technology executive, digital strategist and U.S. Navy Submarine veteran. A bestselling author, podcaster, and keynote speaker, his thought leadership ranges from the Internet of Things to Sustainability to Mobile. He’s designed and developed software used by the world’s largest organizations.


Rob Tiffany is Vice President and Head of IoT Strategy at Ericsson where he drives Internet of Things strategy and execution.

He joined Ericsson in 2018 from Enterprise IoT, where was he was Founder and CEO. There he created an Edge computing system powered by Digital Twins that targeted enterprises and industrials. As CTO and Global Product Manager at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform. This product landed in Gartner’s “Visionary Quadrant” and was a “Strong Performer” in the Forrester Wave. Spending most of his career at Microsoft, Rob was the Global Technology Lead for IoT where he incubated the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, Rob was the Co-Founder of NetPerceptor where he developed one of the industry’s earliest Mobile Device Management (MDM/EMM) platforms for smartphones.

A bestselling author and frequent keynote speaker, Rob serves on the boards of SmartCitiesWorld, the Washington State IoT Council & Kapios Health. He’s the Executive Director of the Moab Foundation focused on global sustainability and is routinely ranked as one of the top IoT experts and influencers in the world by Inc Magazine, Onalytica and others.

He loves to get in front of customers and deliver keynotes at industry conferences all over the world.  He’s published dozens of articles found in leading technology publications as well as seven, best-selling business and technology books.


Industry Accolades:

  • Top 30 Internet of Things Experts – Inc Magazine
  • Top 100 Thought Leaders and Influencers – IoT Premier League
  • Top IoT Influencers To Follow – MarkTechPost
  • Top 10 Internet of Things Influencers – Klout
  • The Top 50 IoT People to Follow on Twitter – IoT Central
  • Top 100 M2M Influencer – Onalytica
  • Top 30 Technology Influencers – Apollo Target
  • Internet of Things Thought Leaders to Watch In the Next 4 Years – DADO Labs
  • Top 50 Influential Mobile Industry Personalities to Watch Out For – ContractIQ
  • The Internet of Things Landscape: Top 100 Individuals and Brands – Onalytica
  • 10 Internet of Things Influencers You Need to Know – Dataconomy
  • The 50 Must-Read IT Blogs – BizTech Magazine
  • 10 Mobility Influencers on Twitter You Can’t Afford to Miss – Visage Mobile.
  • The Best Business Blogs – Exigent Networks

Books Authored:


Magazine Articles Authored:

  • JSP vs JSP – Java Developers Journal
  • Upgrade JBuilder’s Speed and its Servlets – JBuilder Developers Journal
  • Servlet Development with JBuilder – JBuilder Developers Journal
  • Debugging Servlets – Java Developers Journal
  • Getting Started with Java on PDAs – Java Developers Journal
  • Product Review: ServletDebugger 2.0 – Java Developers Journal
  • Dynamic Page Compilation with the Java Web Server – Java Developers Journal
  • What is Wireless – DevBuzz
  • Wireless Wire Protocols – DevBuzz
  • VB Under the Sea – VB@10 for Apress
  • How Can I Port an eVB App to VB6? – Visual Basic Developer
  • Writing your first Pocket PC Program – Visual Basic Developer
  • Introducing the Visual Database Tools in Visual Studio .NET – Pinnacle Publishing
  • Building a Windows Service with Visual Basic .NET – Visual Basic Developer

Public Interviews:

  • Windows Phone on .NET Rocks!
  • Microsoft MEAP at Tech Ed Europe 2009
  • Offline Enabled Apps at Tech Ed NA 2008
  • Mobile Merge Replication at MEDC 2007
  • Channel 9 interview about Mobile Line of Business Accelerator 2008

Instructor/Courseware Developer:

  • Server-Side JavaScript with Active Server Pages 3.0
  • Creating COM DLLs with Visual C++ using the Active Template Library
  • Connected Services Framework
  • Windows Phone 7.5 Development

Conference Event Owner:

  • Microsoft Mobile and Embedded Developers Conference (MEDC) 2007 Worldwide content co-owner
  • Microsoft TechEd North America 2007 Mobile IT Pro track owner
  • Microsoft TechEd North America 2008 Mobile track owner
  • Microsoft Windows Mobile Partner Summit 2007 technical track owner
  • Microsoft TechReady: Windows Phone track owner

Software Shipped at Enterprise IoT:

  • Moab 1.0

Software/Hardware Shipped at Hitachi:

  • Lumada 1.0
  • Lumada 2.0
  • Hitachi IoT Appliance A30

Software Shipped at Microsoft:


Software Shipped at NetPerceptor:

  • NetPerceptor 1.0

Connect: