Tag Archives: Media Queries

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Give Smartphone Users Mobile Web Apps or Else!

Replace heavyweight, desktop focused, bandwidth eating, #Web 1.0 sites with lightweight #Mobile Web apps using responsive web design.

Just like their native counterparts, many Web 1.0 apps were built with a particular screen resolution in mind where bigger was better on an endlessly scrolling screen. As time progressed throughout the late 90s, poor performing dial-up modems running at 28.8 kb/s gave way to 56 kb/s modems, followed by 128 kb/s ISDN and then true broadband with the introduction of digital subscriber line (DSL) and cable modem technologies. Web designers kept pace with this trend by loading up web pages with heavy graphics leading to slower load times and average page sizes of 2 MB.

Web apps must be designed for mobile first. This means they must load quickly, be cached for performance and use smaller JavaScript libraries and minimal graphics. Amazon says a 100ms increase in load time equates to 1% reduction in sales. Remember, nine out of ten mobile shoppers use the mobile web while in-store and 51% of that research has led to a purchase. Follow responsive web design (RWD) principles via CSS media queries to adapt to the screen size of any device. Hide navigation menus to keep layouts simple and don’t make users pinch, zoom or pan. Google reports over 70% of consumers access websites from their mobile devices while only 20% of companies have optimized their sites for mobile. Clearly, you can increase your company’s engagement with customers and employees alike via the mobile web that’s already in their hands.

Boost user productivity and revenue by delivering a fast web site that adapts itself to the device users are carrying allowing employees to complete tasks and customers to make purchasing decisions. Is your company doing everything it can to reach mobile users?

Learn how to digitally transform your company in my newest book, “Mobile Strategies for Business: 50 Actionable Insights to Digitally Transform your Business.”

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Click here to purchase a copy of my book today and start transforming your business!